It’s easy when you’re n° 1. But it hasn’t always been this easy.
Jos was the first in Western Europe to do business behind the Iron Curtain. He also traveled to South-Korea to import budget tyres, long before the competition.
The mid 90’s was an important time for Deldo. Jos realized that factory brands will always like to keep control of their sales and markets. This leads to the most strategic decision for Deldo: focus on Private Labels. Brands that we control completely, from A to Z.
