Private Label? We're on top of your game

Deldo-private label

What is a Private Label?

We make the difference for you

It’s important to understand the difference between a Private Label budget tyre and a regular factory budget brand.

All brands and trademarks of our Private Labels Minerva, Imperial, Tristar, Superia, Atlas* and Fortuna belong 100% to Deldo. We are the n° developer in this segment and as such global market leader.

If only you knew what our brands can do for you…

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